Dan Dispenza - Rosario's Pizza
Dan: I was in computers for 18 1/2 years and I think I had enough. This is a family business… It’s my father-in-law’s. This neighborhood is very tight, and they know Sal’s father that worked here… If [Sal] has a relationship, it’s forever… We don’t use commercial butchers. We go to a butcher that we use for ourselves. I eat the meat from this guy; he makes it special for us.… For some of our pizzas,… we use fresh mozzarella. We could always buy it; we make it in the back. So we do all the work. I mean we really take care of what we’re doing. Make a lot of love.… We’re very friendly. We come in, people talk to us, come in any time you want, and we care. You’re not happy, that makes me unhappy.
[Compared to my corporate job,] I think this is great, this is to me
simple. Before, I had million dollar accounts… you don’t
get that immediate gratification helping them. Here, I can make someone
smile.… With the kids, because I have children, I understand when
a parent comes in with a child “Should I cut the slice, which
way would you like it?” Because my kids were the pickiest, I had
to cut it in diamonds, you know make 4 little pizzas out of it. Things
like that, it makes a difference in the neighborhood. It makes us much
different than Ray’s and a commercial or a store that has 15 stores.
Maybe it’s in my blood. My uncle and my grandfather owned a fresh fruit business, started from a truck, from way, way, way back, and then he had a store and stuff. So I know how to pick fruit, vegetables. That’s why I look, why I do the inventory. I go down, I look at and tell you “rotate everything, throw out the bad stuff” that’s why it’s different here. We won’t serve anything bad, and if we don’t make you happy, we will make you happy. Someone came in the other day, I’m over talking, “That pie [imitates high elderly voice] just wasn’t good. I’ve been going to you for 20 years and this was just not right.” So Enrico [the main pizza maker] and he said “how exactly do you like it?” “Well, I like it very thin.” He cut off extra dough when we brought it out “and extra crispy” ok, made it crispy and made her very happy, and she left.